Yum

A compact craw that swims and flails on the drop to simulate a crawfish or a baitfish.

This creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig.

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover.

A compact craw that swims and flails on the drop to simulate a crawfish or a baitfish.

The YUMbrella Flash Mob Junior produces tremendous flash and is perfectly sized for all gamefish. The four willowleaf blades on the outer lure arms provide the flash of multiple baitfish and the tough stainless steel construction brings in the big ones.

Designed by one of the top professional anglers in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig.

YUM Spray Attractant is made of a special blend of enzymes and attractants that can be sprayed on any lure to increase its appeal to fish.

The YUMbrella Flash Mob 5-wire multi-bait rig has all of the features that made the YUMbrella the leader in the category.

Designed to catch finicky bass in any clear-water situation, the Warning Shot features a ribbed body, flat bottom and a long, thin blade-like tail.

The standard to which all other bass tubes are measured, the YUM Tube is specifically designed for targeting bass on beds or any other time of year.

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal.

The Swim’n Dinger is a heavily salted, slow-sinking bait with a swimming-action paddle tail that swims with an exaggerated side-to-side action.

Perfect for pitching, flipping, punching and working deep cover or structure

Perfect for States that only allow anglers to fish three hooks per rig, the Yumbrella 3-Wire Rig from Yum features three stainless steel Super Wire arms that have been repeatedly heat-treated to deliver unmatched in strength and memory.