Collection

Tranx 200 is built to withstand the harshest saltwater environments.

Premium Ball Bearing Swivels offers anglers the ultimate in smooth rotation and exceptional durability.

Free-Spinning
Super Secure Snap

The new and improved Bass Mafia's Bait Casket 2.0 Utility Boxes are now 20% thicker and with a stronger latching system than the original Casket Series.

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water.

Constructed from durable 600 denier waterproof fabric, the oversized Bait LockerZ offers ample room to house over 50 packages of ElaZtech® softbaits.

A Texas rig and a weedless jig in one, the Pro BulletZ Weedless Jighead features a built-in bullet sinker and a custom size 3/0 and 4/0 heavy duty VMC extra wide gap hook.

The Mag FattyZ is a scaled-up version of the popular 5" FattyZ that is ideal for a variety of bassin' applications nationwide.

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market.

The ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market.

The DieZel ChatterBait features a heavy-duty custom 4/0 Mustad hook, a custom stamped stainless bait keeper, and a super-strong Fastach clip to make it the most bulletproof bladed jig available.

This downsized ChatterBait finesse model packs the same action and vibration as the Original ChatterBait.

The Favorite Fishing® Viridian Casting Combo brings together a durable carbon blank for the right amount of balance and a sleek reel with an aluminum spool for uninterrupted performance.

The bait is still one of the best deep water jigging baits around.

Bedding bass is naturally aggressive, yet sometimes a small predator will only attract the ire of the smallest of the pair.