Fishing gear

Rattlin-K is a good bait when the fish are schooling out in the open water, whether it's bass, hybrids or sand bass.

Throw bait in the school and hang on.

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S

One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns.

Real coffee bean oils make up this specially formulated attractant. Designed to mask the scents of humans, plastics and other outside scents making for a better and more realistic presentation.

FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits, flukes, and other swimming plastics.

Reaction Innovations takes the creature bait to the next level.

The Hollow Belly is made with extra durable material that holds up over time and realistic eye-catching design that keeps those fish coming back for more.

Adjustable spinner arm for maximum rotation and optimal blade position.

Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass circuits the country over - ChatterBait Elite model features our patented, bladed swim jig design with several key upgrades.

Z-Man’s ChatterBait WillowVibe links a hardened, stainless steel willow leaf shaped blade with an aspirin-shaped jighead, for an intense, rapid-fire vibration that is ideal for targeting schooling fish.

Triton Mike Bucca has created one of the most revered swimbait lineups in the U.S. market.

The ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market.

The Cal Coast Fishing Twerk Minnow is an original, hand-carved and hand-poured weedless swimbait born in the California Delta.

Built on the same compact, rigid and versatile platform as the popular SLX baitcasting reel, with added DC braking

Classic single tail grub that most fishermen have used successfully over the years.