Fishing gear

Topwater bait that mimics a baitfish fleeing predators.

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many.

Outstanding performance with a sense of life

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover.

The Zoom Frog is 4 inches long and weighs ½ ounce. It will initially be available in five universally applicable colors – White, Black, Zebra Green, Sexy Shad, Natural Brown and Baby Duck.

A light finesse style hook for rigging small worms and baits.

The Quiver 6.5 is a 6.5” long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig.

his is the first crawfish shaped bait on the market, specifically designed for a drop shot!

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch.

The 6th Sense Axle Swinging Swim Jig’s design is exponentially more versatile than a normal swim jig.

The Trick Worm was the original floating worm.

The Slasher Jig head is a premium quality jig head designed to be the ultimate crappie jig head.

Golden's Trick Worm is hand poured in Northwest Arkansas. They have great action and can be used in a wide range of applications.

The Favorite Fishing® Viridian Casting Combo brings together a durable carbon blank for the right amount of balance and a sleek reel with an aluminum spool for uninterrupted performance.