SOFT BAITS

Manufactured in Nikko’s factories in Japan with a level of detail and quality Japan is famous for. Our proprietary floating and durable materials anglers can keep catching fish on the same bait. They are toxin free so that anglers can fish with no impact.

Man Bear Pig is a modern creature bait with subtleties that make it get bites.

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait!

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy.

When we set out to develop a new 10” worm, we knew it had to be different.

The Mag FattyZ is a scaled-up version of the popular 5" FattyZ that is ideal for a variety of bassin' applications nationwide.

New for 2019, the Bang StickZ is a must-have when conditions call for a little bit of finesse!

The Spicy Beaver is a different version of Reaction Innovations Beaver.

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scrounger, Ned rig, or weightless hook.

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli.

The Rage DB Craw from Strike King® can be Texas-rigged, Carolina-rigged, rigged weightless, or as a jig trailer.

The 6th Sense Hogwalla 5.8 is the latest and greatest hybrid soft plastic.

A compact craw that swims and flails on the drop to simulate a crawfish or a baitfish.

This creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig.

All of our 3.5" Gitzit Tubes are our best sellers.