HARD BAITS

Topwater bait that mimics a baitfish fleeing predators.

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch.

A great lure that is perfect for freshwater and saltwater fish.

The Gunfish is the latest of an extensive series of next-generation topwater baits.

The Patented Lil’ Ledge Spoon by Mark Rose is a new type of jigging/flutter spoon with a random erratic side to side, shimmering, spinning motion that drives fish wild.

If BOOYAH is doing a squarebill, then you know it's going to be done right. We've taken the characteristics of a balsa lure - thump, wide wobble and deflection - and paired it with a tougher than plastic durability through a groundbreaking foam-injected m

A great lure that is perfect for freshwater and saltwater fish.

The Draw is a 9”, 3.75oz, glide bait co-designed with world renowned angler, and avid swimbait fisherman, Ben Milliken.

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill.

The flat-sided crankbait is back, and it's moving with a Tennessee swagger.

The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the retrieve while mimicking a wounded baitfish on the pause.

The AXIS Metal 2.0 is new and improved.

The Whopper Plopper 60 integrates all the qualities you love about its older brothers into a 60mm frame.

The Curve Finesse Squarebill was designed for conditions when you need to downsize your lure to match the size of the bait and/or the fish are being difficult to catch.

Feather Jigs are multiple color and head combinations.