SOFT BAITS

A compact craw that swims and flails on the drop to simulate a crawfish or a baitfish.

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy.

Golden's Ribbon Tail is hand poured in Northwest Arkansas. They have great action and can be used in a wide range of applications.

The Kamikaze Swimon (pronounced “swim on”) was designed specifically to be used as a bladed jig trailer.

After seeing the overwhelming success of the Kamikaze Swimon in the bass fishing world, our crappie fishermen wanted a version for themselves.

The Double Tail Grub knows how to make a splash.

The Why Not is another grass and mat punching machine from Gambler Lures.

The Zoom Super Tube combines durability and softness, with a salt release system that causes fish to hold on longer by giving them a burst of salt when they bite down.

The BFE was designed to flip.

A beefed-up, bulked-up swimming worm, the Turbo FattyZ puts good vibes in the water with its distinctive curved paddletail.

Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude.

Man Bear Pig is a modern creature bait with subtleties that make it get bites.

The new Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw.

Made of Nikko’s famous super tough material, these baits will last longer than anything on the market.

Fully stocked fishing tackle box that will fill the need for the occasion you pick.