SOFT BAITS

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many.

Outstanding performance with a sense of life

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover.

The Zoom Frog is 4 inches long and weighs ½ ounce. It will initially be available in five universally applicable colors – White, Black, Zebra Green, Sexy Shad, Natural Brown and Baby Duck.

The Quiver 6.5 is a 6.5” long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig.

his is the first crawfish shaped bait on the market, specifically designed for a drop shot!

The Trick Worm was the original floating worm.

Golden's Trick Worm is hand poured in Northwest Arkansas. They have great action and can be used in a wide range of applications.

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted.

The Kamikaze Swimon (pronounced “swim on”) was designed specifically to be used as a bladed jig trailer.

The BFE was designed to flip.

A beefed-up, bulked-up swimming worm, the Turbo FattyZ puts good vibes in the water with its distinctive curved paddletail.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds.

When Gary Yamamoto designed the Senko in the early '90s, he had no idea he was changing the future of fishing.

The Mag FattyZ is a scaled-up version of the popular 5" FattyZ that is ideal for a variety of bassin' applications nationwide.