SOFT BAITS

Googan Trench Hawgs are the go-to lure to bring those stubborn fish into your boat. 

The BoneHead Tackle 1 3/4" Stump Bugs takes crappie fishing to a whole new level. The Unique high-action curved legs and the tube-shaped body will produce an enticing action crappie can't refuse.

Golden's Senko worm is hand poured in Northwest Arkansas.

A downsized version of the original, the Missile Baits Baby D Stroyer delivers versatile, fish-catching performance that will find a home in every angler’s tackle box.

Bedding bass is naturally aggressive, yet sometimes a small predator will only attract the ire of the smallest of the pair.

This creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig.

Before the Senko, there was the Hula Grub.

100 Series 1.75 inch long Super Jigs™

The most versatile creature bait on the market.

The Mermaid Jig features a unique action that drives fish wild!

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water.

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action.

Reaction Innovations takes the creature bait to the next level.

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover.

The BoneHead Tackle 2" Brush Glider has proven to be highly effective for catching bigger crappie. Its ridged body has a non-slip ribbed back which generates a better hooks set.