SOFT BAITS

The Spicy Beaver is a different version of Reaction Innovations Beaver.

A Grade A+ in the trailer department! Great on a Swimbait Jighead or back of a jig, spinnerbait, or chatterbait! 

When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old “Do Nothing” style worms.

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake.

Man Bear Pig is a modern creature bait with subtleties that make it get bites.

A double-dipped tube bait from Dry Creek Custom baits. 3.5" of salted goodness that will grab the attention of those stubborn fish.

Bedding bass is naturally aggressive, yet sometimes a small predator will only attract the ire of the smallest of the pair.

Before the Senko, there was the Hula Grub.

he Frog Bomb is a heavy, paddle style footed frog. Designed for topwater, and to disrupt a calm morning through the pads. Big bass love a frog and the commotion they bring to the table!

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation.

Golden's Lizard is hand poured in Northwest Arkansas. They have great action and can be used in a wide range of rigging.

A brief irregularity, that is the definition of the word 'Glitch.' The all-new Glitch does exactly this, a brief irregular action enticing more bites.

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.vvvvvvv

There is probably not a species of fresh water fish that have not been caught on this tube.

The Curly Tail features a short, tightly-segmented body paired with a ribbon-style tail that flutters and waves with the slightest provocation, providing great swimming action.