SOFT BAITS

Not just for pitching and flipping, the Missile Baits D Stroyer offers versatile performance that also excels on the back of a chatterbait and attached to a Texas-rig.

A downsized version of the original, the Missile Baits Baby D Stroyer delivers versatile, fish-catching performance that will find a home in every angler’s tackle box.

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head.

The Zoom Frog is 4 inches long and weighs ½ ounce. It will initially be available in five universally applicable colors – White, Black, Zebra Green, Sexy Shad, Natural Brown and Baby Duck.

The 5Limit Intruder is a flipper's dream come true. This bait was designed to "intrude" into heavy cover where giants live.

KJ’s Rocker Shad is a minnow/shad styled bait presentation.

A compact craw that swims and flails on the drop to simulate a crawfish or a baitfish.

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water.

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing some of the best strikes of your life.

Reaction Innovations takes the creature bait to the next level.

The Trick Worm was the original floating worm.

In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you fish anywhere else.

The best-selling lizard of all time attained that status for good reason.

The Shakey Head Worm was built to maximize your success when fishing the ultimate limit getter, the shakey head.

Golden's Rattle Tail is hand poured in Northwest Arkansas. They have great action and can be used in a wide range of applications.

They come 12 worms to a pack