SOFT BAITS

Golden's Jr Craw is hand poured in Northwest Arkansas. They have great action and can be used in a wide range of applications.

The BoneHead Tackle 1 3/4" Stump Bugs takes crappie fishing to a whole new level. The Unique high-action curved legs and the tube-shaped body will produce an enticing action crappie can't refuse.

Golden's Ribbon Tail is hand poured in Northwest Arkansas. They have great action and can be used in a wide range of applications.

Strike King’s® Perfect Plastics are the BEST soft plastic lures on the market due to their blend of ingredients which make them the softest plastics ever!

Golden's Senko worm is hand poured in Northwest Arkansas.

The Spicy Beaver is a different version of Reaction Innovations Beaver.

The most versatile creature bait on the market.

A compact craw that swims and flails on the drop to simulate a crawfish or a baitfish.

Salt. And more salt. Cut one of these open, the first thing you see is salt! Loaded inside and out.

A bomb is getting dropped on the drop shot bait market!

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water.

Before the Senko, there was the Hula Grub.

The Mermaid Jig features a unique action that drives fish wild!

The Daiwa Yamamoto Neko Baits gives anglers unmatched performance.

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake.