Creature

The Prawn 4.2 flipping bait is designed to be your go-to soft bait around the thick stuff.

The BFE was designed to flip.

Man Bear Pig is a modern creature bait with subtleties that make it get bites.

The 6th Sense Hogwalla 5.8 is the latest and greatest hybrid soft plastic.

Following in the footsteps of the Hi-Def Craw, the HD Hellgrammite is a super-realistic bait created from a 3D scan of a real Hellgrammite.

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds.

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water.

Bedding bass is naturally aggressive, yet sometimes a small predator will only attract the ire of the smallest of the pair.

This patented design enlightened the world on soft plastic lure innovation.

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough.

This creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig.