Creature

The Kamikaze Swimon (pronounced “swim on”) was designed specifically to be used as a bladed jig trailer.

The Double Tail Grub knows how to make a splash.

The Why Not is another grass and mat punching machine from Gambler Lures.

The BFE was designed to flip.

Man Bear Pig is a modern creature bait with subtleties that make it get bites.

The Prawn 4.2 flipping bait is designed to be your go-to soft bait around the thick stuff.

The 6th Sense Hogwalla 5.8 is the latest and greatest hybrid soft plastic.

Following in the footsteps of the Hi-Def Craw, the HD Hellgrammite is a super-realistic bait created from a 3D scan of a real Hellgrammite.

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds.

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water.

Bedding bass is naturally aggressive, yet sometimes a small predator will only attract the ire of the smallest of the pair.

This patented design enlightened the world on soft plastic lure innovation.