Creature

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water.

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough.

This creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig.

Bedding bass is naturally aggressive, yet sometimes a small predator will only attract the ire of the smallest of the pair.

This patented design enlightened the world on soft plastic lure innovation.