Creature

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water.

This patented design enlightened the world on soft plastic lure innovation.

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough.

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds.

Bedding bass is naturally aggressive, yet sometimes a small predator will only attract the ire of the smallest of the pair.

This creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig.