SWIM BAITS

The Kickin' Zako retains the same pronounced vertical baitfish profile and segmented tail section as its predecessor and its tapered head creates a seamless overall profile.

The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags.

The Keitech 2.8-Inch FAT Swing Impact has taken the Paddle tail swim bait to the next level.

Integrated line tie for less snags.

The legendary Scottsboro Tackle Company has partnered with YUM Bait Co. to bring to market the greatest injection-molded swimbait ever created!

In freshwater, both small-mouth and large-mouth love this bait.

Nikko’s new Winnow 95 at 3.75″ is an effective, high-quality ribbed swimbait that will last catch after catch.

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action.

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality.

Professional angler TAKUMA HATA asked “DUNKLE” for outstanding performance in catching the largest fish in any field.

Storm’s Arashi® Series boasts a technology trifecta that sets these crankbaits apart from the rest.

The iconic line through trout just got better with the Pulse Tail design.

The all new 6th Sense Whale 4.5 Swimbait is the largest of our soft swimbait series that delivers a beefier profile, keel-style belly, and added fins.

The 6th Sense Flush 5.2 was designed in a remarkable way in the 6th Sense Lure Lab.

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild!