Perfect for States that only allow anglers to fish three hooks per rig, the Yumbrella 3-Wire Rig from Yum features three stainless steel Super Wire arms that have been repeatedly heat-treated to deliver unmatched in strength and memory.

 3 Compartments Hold 22 Spinnerbaits

The Savage Gear Bluegill adds yet another feature bait to the arsenal of the trophy bass angler.

The Smithwick Elite 8 Rogue dives quickly to 8-feet deep and features erratic panicked darts to the side when twitched.

The Smithwick Elite 8 Rogue dives quickly to 8-feet deep and features erratic panicked darts to the side when twitched.

The premium Monofilament Line's Cajun Red™ color disappears in as little as 3' of water for dependable stealth presentations.

It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredibly round, smooth and sensitive line.

30% better knot strength than leading competitor fluorocarbons. A fantastic introduction to Fluorocarbon, Seaguar's Red Label brand is strong yet extremely soft and sensitive.

A soft, supple and more castable line, InvizX can be used in both Spinning Reels and Bait Casting Reels.

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks.

Keep your tackle box stocked with the Mustad Ultra Point Ultra Lock Single Worm Hooks 5-Pack.

Another technique-specific hook, Gamakatsu designed the EWG Spring-Lock to be the perfect hook for paddle tail swim baits.

he combo features an all-new 5-ball bearing American Hero® baitcast reel with a 1-piece, lightweight graphite composite frame and side-plates. The reel weighs 7.2 oz.

Drop-shot rigging puts the weight at the end of the line. The hook and bait are tied above.

The Original Culprit Worm has outperformed all others

100 Series 1.75 inch long Super Jigs™

The Power Lock Plus™ features a unique ridged gripper pin, offering a secure hold for your favorite swimbait.

A great lure that is perfect for freshwater and saltwater fish.

The Rk Crawler 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide wobbling hunting action.

Strike King’s® Perfect Plastics are the BEST soft plastic lures on the market due to their blend of ingredients make them the softest, saltest plastics ever!

The KVD baits are designed with no internal rattles for a “silent” approach.

The Red Eyed Shad has become the standard bearer for lipless crankbait on the pro tour.

The Red Eyed Shad has become the standard lipless crankbait on both the pro tour, as well as your home lake.

Designed for use behind the Jointed Structure Head, but great as a flipping or Carolina Rig bait or jig trailer.

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action.

You won't believe the splash, noise or other action that each Rage Tail has!

Every feature, from the action to the lifelike colors, is designed with one thing in mind.....To Catch More and Bigger Fish!

Whopper Plopper 90 is the little brother of our larger versions, but don't let its little package fool you, this bait has a serious little man's complex.

Whopper Plopper 90/110/130 is the little brother of our larger versions, but don't let its little package fool you, this bait has a serious little man's complex.

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a closer look.

The Trapper Box scales with hook size, making it easy to fit the right hook to your favorite bait.

The Trapper Box scales with hook size, making it easy to fit the right hook to your favorite bait.

The Trapper Box scales with hook size, making it easy to fit the right hook to your favorite bait.

The ultra-versatile, ICAST New Product Showcase Best of Show Award Winning Trapper Dropshot / Live Bait / Finesse Hook comes in a broad range of application-specific sizes.

The Trapper 30 Degree Jig Hook has a lot to offer do-it-yourselfers and manufacturers who wish to incorporate the patented Trapper Box design into their baits.

Lew’s Mach II Baitcast Combo raises the bar once again in what a high-end baitcast combination looks and performs like when a quality reel is perfectly matched to a quality rod, and then priced at an exceptional value. The reel is the all-new Mach II Speed Spool® SLP.

Good for both fresh and saltwater use

50 lb digital fish scale.

Made from ultra high quality Japanese co-polymer, these low diameter tapered leaders offer incredible strength and are completely clear. 

Made from our high quality Japanese co-polymer, these 7.5 foot low diameter tapered leaders offer incredible strength and are completely clear.

Our tactical tippet is our go-to material for all day to day Techniques.

The Lew’s Mach Speed Spool SLP sets a whole new level of what a $100 baitcast reel can be.

The Speed Spool reel features 10 premium double-shielded stainless steel bearings, 7.1:1 ratio, dual cast control (MSB), Zero Reverse anti-reverse. 95MM handle.

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly.

The BBZ-1 Rat is for those larger predator fish that every angler is looking for

The Gecko is the ultimate fishing tool for little guys and gals.

3D Hollow Frog, a perfect frog imitation based on a 3D scan of a real frog.

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch.

Seaguar®, the inventor and world leader in fluorocarbon fishing line, has expanded its product offerings with the launch of Kanzen™ – an amazingly strong, smooth-casting premium braid line.

The most fish-catching finesse bait ever poured continues to be a bass catcher coast to coast

~ Strong Obscure Small ~

~ Strong Obscure Small ~

The Crappie Magnet Best of the Best 115 piece kit is our newest Crappie Magnet kit.

Phantom Fluorocarbon is specifically made for reducing underwater line visibility.

Phantom Fluorocarbon is specifically made for reducing underwater line visibility.

Phantom Fluorocarbon is specifically made for reducing underwater line visibility.

Bandit 200 crankbaits may be the best over-all crankbait for multiple species that you can have in your box.

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal.