Products tagged with fishing lure

Havoc® baits combine professional bass angler experience with Berkley's legendary innovation.

A compact craw that swims and flails on the drop to simulate a crawfish or a baitfish.

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild!

All of our 3.5" Gitzit Tubes are our best sellers.

The Little John MD 50 crankbait was designed by B.A. S. S. Elite Series Angler John Crews.

The Sneaky Pete bait weighs 2.4 ounces and is a slow sinking bait.

Reaction Innovations Skinny Dipper

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water.

Now introducting "The 5th Element". Similar to our Mini blades of glory, this new rig has an additional blade attached to it maxing out BFL's blade regualtions.

Hand-tied with the highest quality materials, these little baits are irresistible to all types of small pan fish.

If you didn’t know that the top bass-fishing pros still ride the Devil’s Horse to victory each year, you might think it’s just too “dated” to catch fish.